When it comes down to it, if the customer doesn’t purchase your product or service, nothing else matters. You may have a great idea or offering, but if you can’t get customers to notice you and purchase, then you’re in trouble.

It’s important to remember that marketing is not just advertising, or selling, or persuading. It's about having the right combination of smart strategy, a thorough understanding of who is actually buying your product or service and a brand story that opens all the right doors. 

The secret to marketing that works is the science of what makes your customers buy and an actionable plan to reach your ideal customers with the right message, at the right place, and at the right time. 

The Networkers® NZ is a local business networking organisation that supports business owners and entrepreneurs with connections, advice, knowledge, and guidance so they can successfully navigate the highs and lows of their business journey.

It’s the perfect business for Founder and CEO, Maria Gold, who has always been passionate about community, connection, and coffee.

"Many years ago I was discussing the ideal job with some friends over a coffee, of course, and I made the comment my ideal job needs to involve coffee and chatting with friends on a regular basis."

Are you over the age of 18 and interested in a career in SailGP? Now you can join the SailGP team in Christchurch from 13 – 19 March 2023

Inspire Careers offers a work experience opportunity to students and young professionals within a SailGP event environment. From media and communications, photography and video, boat building, and hydraulics to ropes and rigging, on water communications, race management and sustainability, you’ll be introduced to a variety of roles.

A unique opportunity to be a part of the team delivering one of the biggest sporting events to happen in Christchurch! Open to all ages and experience with lots of roles available.

SailGP has several volunteer roles available to enable you to be part of the action, learn how large events run from a unique behind the scenes perspective and help them deliver a successful sporting event.

You’ll get training, a SailGP branded volunteer T Shirt, meal voucher, transport from the CBD over to the event and more.

“He who asks is a fool for five minutes, but he who does not ask remains a fool forever." – Mark Twain

 We get asked some interesting questions by our clients. The conversation often starts, “this might be a stupid question but…”

It’s our job to support our clients and we know that not everyone loves marketing like we do. So, there are no stupid questions. You don’t know what you don’t know!

Deirdre Panapa, founder of DP Herbals discusses her work, successes and her unique approach to navigating the world of business.

Deidre is a clinical herbalist with a background in nursing. She integrates science with nature and conventional medicine with natural therapies, to help her clients live better, more balanced lives. Focused on her clients’ needs, she has grown her business by supporting her clients to get back to a better version of themselves.

Get one on one customised marketing training and mentoring to help you and your business thrive. $150 + GST per training session!

Struggling with your digital marketing? Upskill yourself and get your marketing done faster with our winter marketing training special. Learn how to do your own marketing in less time with one-hour training sessions for Facebook, Instagram, Linkedin, Content Marketing, Email Marketing, Google My Business, Search engine optimisation (SEO), Canva and more.

Or take the opportunity to get some one on one mentoring support to review your marketing, plan a campaign, review your website or get recommendations on how to improve your digital marketing.

And with our special mid-winter special, your training is now super affordable. $150 + GST per training session. Special offer finishes 16th September 2022. Enquire now!

Amazing what drinking craft gin with friends on a balmy summer’s day, smelling the sea breeze and watching the sun setting over the ocean leads to! Joy and happiness as well as the inspiration for our new brand colour palette. But more on that later...

A great brand connects your core purpose or your why with who you are, what you do and how you do it. As your business changes and evolves, it’s important to make sure that your brand identity is still aligned with your business and fit for purpose.

If you are targeting new customers, delivering new products or services, entering new markets, or quite simply, your logo is outdated, a rebrand or refresh may be needed. We’ve refreshed our brand to better align with our why. Here’s what led to the changes.

The general idea of collaborative partnerships is that two heads are better than one when it comes to solving challenges. They are a great way to introduce your business to a new market, expand your business and referral networks and offer new products and services to your customers. Leveraging the strengths and abilities of others can also help fill your skill and capacity gaps so you can focus on what you do best.

While collaborative partnerships are an excellent way to grow your business, often the hardest part is developing them! Here’s our short guide on how to get started and make your collaborations effective so they work for you.

Assessing and measuring the success of your current marketing campaigns is one of the most important parts of your marketing strategy. By understanding what went well and what didn’t, you can make more informed decisions about where to put your efforts, resources and budget for future marketing campaigns.

Assessing your marketing results can be challenging if you don’t know what to look for. So, let’s start with 5 easy ways to review and evaluate your marketing. We recommend you aim to do this at least once a month.

We’ve all seen the small statuettes of the three wise monkeys, one covering his eyes who sees no evil, another his ears who hears no evil, and another his mouth who speaks no evil. But what has this to do with gaining testimonials?

The proverb has many associations with being of good mind, speech and action. Which is exactly what testimonials will do for your business. Testimonials prove that your business is reputable, that the good things people hear about your business are true and that you can do what you say you can do.

The three monkeys approach to gaining testimonials is simple and easy to remember - LOOK, LISTEN, ASK

You’ve succeeded in getting lots of leads, converting as many as possible into clients, and maximising the price of the initial sale. So far, so good! But there’s one more key step which is maximising the lifetime value of these customers.

The name of the game here is retention. Keeping your existing customers happy so they buy from you time and time again is critical for increasing profitable sales in any business. In fact, existing customers are 50% more likely to try new products and spend 31% more, on average, than new customers. Those are stats* that are hard to ignore!

So let’s get right into some easy ways to keep your customers happy and coming back for more. Here’s how with our top 7 tactics:

Marketing is all about making sure your business stands out from the rest. Over the holiday period, your mind will surely drift from thoughts about delicious food and keeping your tan even, to thoughts on how to promote your business and rise above the competition.

To help you and your business succeed, we have put together ten low-cost marketing tactics for you to consider over your break. They’ll help you connect with your customers and make the most of your marketing budget.

Your website not only needs to be attractive to your customer, but it also has to appeal to Google if you want it to rank highly in their search engines. You also can’t just “set and forget it” like an ad in the yellow pages. Content needs to be refreshed and updated on a semi-regular basis to keep your customers interested and Google’s algorithms happy.

Starting a new business is a bit like going on a first date. You have prior knowledge of the person you are meeting and an expectation of things in common. You choose a look that you feel comfortable in and think will be attractive to them. You look forward to sharing your ideas, skills and passions with them. But at the back of your mind is a nagging fear that it will all go wrong and you would be better off cancelling and staying home with a cup of cocoa and a good book instead.

What if there was a way to ensure it was the beginning of your happy-ever-after instead?

Good news! There is a lot you can do in the preparation stage of setting up a new venture that will help make that happen.

Carolyn Brown - Copywriter

I am a freelance copywriter and compose various blogs, newsletters, social media posts and website copy for Muritai Group’s clients. Basically, any form of written material that requires sentences to be constructed in a way that is engaging and informative - I can do it.

 Jayden Ford - Marketing Coordinator

In my role as Marketing Coordinator at Muritai Group, I am able to help businesses thrive through creative solutions that are backed by up by research, understanding, and strategy. No day is ever the same, however, a large part of my role involves using digital content and social media to connect my clients with their ideal customers which helps them to achieve their business goals.

Four weeks down and the signs are positive that in a few weeks’ time, we may be able to return to our premises of work and interact face to face our customers again.

It has been a tough few weeks, so before I dive headfirst into the topic of this week’s blog, I want to take a moment to acknowledge the sacrifices we have all made in order to protect our vulnerable and break the chain of COVID-19. Our efforts have not been in vain, well done.

We know times are tough for business right now, so the content of this blog is dedicated to providing vital links of support that can help your business weather this storm. Some you may have already seen as they were mentioned in our last newsletter, but others have only been announced this week.  

Like many office-based businesses, getting ready to break the chain of COVID-19 was a mad scramble to ensure everyone could carry on as normal (that is, to paraphrase Prince Charles, whatever normal is) and keep working with our clients to ensure that their brands will stay in their customers’ minds while their products/services are temporarily out of action. Stationery, whiteboards, office chairs and computer screens all made their way out of the office in an organised rush before the call to stay safe, stay home came into effect.

Most of the Muritai team have had to create a space in their homes to accommodate our new office and adjust their mindsets in order to create mental separation between home and work, now that there isn’t a physical one. We turned to the internet for advice, where a Google search for “tips for working from home during COVID-19” turned up two hundred and ninety-five million results in the first instance. The gig economy sure has created a lot of experts in a short time!

Each of us at Muritai, however, has a different living situation and personal circumstance and we have quickly discovered that the standard tips for working from home do not necessarily work for everyone. Which is why we thought we would share with you a couple of the things that work for each of our differing needs:

In our previous blog “Your cheat sheet of 30 killer content marketing ideas”, we have focused on how to start a conversation with your customers and provided you with suggested topics to keep them interested in what you have to say.

Which is great, but none of that matters if your writing skills are so poor that the reader can’t make sense of what you have written and stops reading straight after the first couple of sentences. 

Here are our top tips to improve your writing and ensure that your readers come back for more.