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Jayden Ford

Jayden Ford

Jayden is a recent graduate of ARA Institute of Canterbury who received the Bachelor of Applied Management with a double degree in Sales and Marketing, and Human Resources. Jayden comes to Muritai with experience working in a printing and design company, as well as spending some time conducting primary research. He is a passionate marketer and creative thinker who has a particular interest in the research and strategy aspects of marketing. 

Outside of work, Jayden enjoys reading horror and crime drama novels.

Noticia de última hora - Google ha anunciado un nuevo algoritmo

Tu sitio web no sólo tiene que ser atractivo para tus clientes, sino que también tiene que gustarle a Google si deseas tener un ranking alto en sus motores de búsqueda. No puedes simplemente "implementar tu estrategia y olvidarla" como lo harías con anuncio en las páginas amarillas. Tu contenido debe actualizarse de forma semi-regular para mantener interesados a tus clientes y gustarle a los algoritmos de Google.

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Newsflash – Google has announced a new algorithm

Your website not only needs to be attractive to your customer, but it also has to appeal to Google if you want it to rank highly in their search engines. You also can’t just “set and forget it” like an ad in the yellow pages. Content needs to be refreshed and updated on a semi-regular basis to keep your customers interested and Google’s algorithms happy.

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Los 10 errores más comunes cometidos por negocios en redes sociales


“No tenemos más opción que hacer Social Media, la cuestión es cómo podemos hacerlo bien” Erik Qualman autor

 ¿Por qué deberías preocuparte por las redes sociales? Porque un enorme 78% de los consumidores dicen que las publicaciones en las redes sociales de las empresas impactan en lo que compran (fuente).

En Nueva Zelanda, 3.5 millones de personas son usuarios activos de redes sociales y dedican 1 hora y 53 minutos a estas todos los días. Las redes sociales son una parte muy grande del mundo en el que vivimos y si no estás utilizando las plataformas de manera efectiva, podrías estar perjudicando a tu negocio sin darte cuenta.

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The 10 Most Common Mistakes Small Business Make on Social Media

“We don’t have a choice on whether we do social media, the question is how well we do it.”– Erik Qualman author

Why should you care about social media? Because a whopping 78% of consumers say that companies’ social media posts impact what they buy (source).

In New Zealand, 3.5 million people are active social media users who spend 1 hour and 53 minutes using social every day. Social media is here to stay and if you are not using the platforms effectively, you could be doing your business more harm than good.

At Muritai Group, we are all about making sure your message is seen by the right people at the right time, keeping it on point and interesting. I recently gave a presentation at a local networking meeting on the mistakes that businesses often make with their social media marketing. The following is a distillation of my top tips for communicating online.

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