In today's digital world, having a strong online presence is crucial for small and mid-sized businesses to grow and thrive. Getting your business digital-ready starts with building a smart online marketing strategy. This will help you reach more ideal customers, drive enquiries,  boost brand awareness and increase your visibility online so more potential buyers can find you.

Before building your online marketing system, you must be clear on your ideal customers, who they are, and what they want so your brand and business messaging speaks to their needs and wants. Knowing this ensures that your marketing efforts will resonate with the right people.

While every business is different, most businesses need similar components when it comes to marketing online...

Your website is more than your business epicentre. It represents your business online 24/7 so it is a key place where your ideal clients form their very first impressions of you. We know these initial interactions are crucial.

To ensure your website meets today’s online demands, answer these 12 key questions.

At Muritai Group, we love helping brands shine in the digital world. Recently, we worked with BurntWood, a small-scale high-end furniture designer and maker based in Christchurch. BurntWood's commitment to creating handcrafted, sustainable, and beautiful solid timber furniture resonated with us, and we were excited to help them showcase their exceptional creations online.

Creating content—whether it's written material such as blogs and newsletters, captivating visuals like videos and infographics, or audio content like podcasts—can be a game-changer for your brand and business.

Creating great content is like having a powerful tool in your digital toolbox. It can help you achieve a bunch of important goals that matter to your business. Here's how:

In our previous blog, we talked about the Marketing Funnel and the importance of addressing gaps within it. One powerful tool for doing that is content marketing.

Content marketing is a crucial part of modern marketing. It helps create customer awareness, generates leads, and drives conversions. In the digital age, quality content is a must for marketing success. Learn more in our recent blog.

In this guide, you’ll learn how to craft purposeful content that address the gaps in your marketing funnel.

If you're entrenched in the world of business, you're probably heard of the "marketing funnel." It's like a roadmap of your customers' journey, from when they first find out about your business to when they become loyal fans.

However, let's be clear right from the start; the term "marketing funnel" is misleading. In real life, everything you pour into a funnel comes out the other end. But when it comes to marketing, it's not that simple. Instead, picture it more as a sieve or even a leaky bucket. Some folks will slip through the cracks at each stage. These are what we call "Marketing Gaps."

On October 26th, Marketing South 2023 will gather marketers from across New Zealand for a day that promises to be full or thought-provoking discussions, fantastic speakers, insightful case studies, boundless networking opportunities, and a whole lot of fun!

We are particularly looking forward to the conference as our very own Lee Retimana, Chief Marketer and Brand Strategist of Muritai Group, will be emceeing this special event, for a second year in a row.

As host, we invite you to join the ranks of New Zealand's brightest marketers. Don't miss out on the chance to be part of a conference that will shape the future of marketing in the South Island.

Get one on one customised marketing training and mentoring to help you and your business thrive. $150 + GST per training session!

Struggling with your digital marketing? Upskill yourself and get your marketing done faster with our winter marketing training special. Learn how to do your own marketing in less time with one-hour training sessions for Facebook, Instagram, Linkedin, Content Marketing, Email Marketing, Google My Business, Search engine optimisation (SEO), Canva and more.

Or take the opportunity to get some one on one mentoring support to review your marketing, plan a campaign, review your website or get recommendations on how to improve your digital marketing.

And with our special mid-winter special, your training is now super affordable. $150 + GST per training session. Special offer finishes 16th September 2022. Enquire now!

Your website not only needs to be attractive to your customer, but it also has to appeal to Google if you want it to rank highly in their search engines. You also can’t just “set and forget it” like an ad in the yellow pages. Content needs to be refreshed and updated on a semi-regular basis to keep your customers interested and Google’s algorithms happy.

“We don’t have a choice on whether we do social media, the question is how well we do it.”– Erik Qualman author

Why should you care about social media? Because a whopping 78% of consumers say that companies’ social media posts impact what they buy (source).

In New Zealand, 3.5 million people are active social media users who spend 1 hour and 53 minutes using social every day. Social media is here to stay and if you are not using the platforms effectively, you could be doing your business more harm than good.

At Muritai Group, we are all about making sure your message is seen by the right people at the right time, keeping it on point and interesting. I recently gave a presentation at a local networking meeting on the mistakes that businesses often make with their social media marketing. The following is a distillation of my top tips for communicating online.

“No tenemos más opción que hacer Social Media, la cuestión es cómo podemos hacerlo bien” Erik Qualman autor

 ¿Por qué deberías preocuparte por las redes sociales? Porque un enorme 78% de los consumidores dicen que las publicaciones en las redes sociales de las empresas impactan en lo que compran (fuente).

En Nueva Zelanda, 3.5 millones de personas son usuarios activos de redes sociales y dedican 1 hora y 53 minutos a estas todos los días. Las redes sociales son una parte muy grande del mundo en el que vivimos y si no estás utilizando las plataformas de manera efectiva, podrías estar perjudicando a tu negocio sin darte cuenta.

Ya han pasado cuatro semanas desde que todo esto comenzó y el futuro se ve prometedor. Esperamos que en algunas semanas podamos regresar a trabajar en la oficina e interactuar cara a cara de nuevo con nuestros clientes.

La situación por la que estamos pasando ha sido complicada para todos, antes de compartir con ustedes el tema del blog de esta semana, me gustaría tomar un momento para agradecer todos los sacrificios que hemos hecho para proteger a los más vulnerables y romper la cadena de COVID-19. Nuestros esfuerzos no han sido en vano, muchas gracias a todos!

Sabemos que los negocios se encuentran en una situacion complicada, por eso el contenido de este blog es para dar informacion util que puede ayudar a tu negocio. Puede que alguno de ustedes ya hayan visto esta informacion en nuestro ultimo boletin informativo, pero desde entonces han habido nuevas noticias. 

Tu sitio web no sólo tiene que ser atractivo para tus clientes, sino que también tiene que gustarle a Google si deseas tener un ranking alto en sus motores de búsqueda. No puedes simplemente "implementar tu estrategia y olvidarla" como lo harías con anuncio en las páginas amarillas. Tu contenido debe actualizarse de forma semi-regular para mantener interesados a tus clientes y gustarle a los algoritmos de Google.