Join us in exploring the Science of Marketing series! Our goal is to demystify the marketing landscape, equipping you with the skills to formulate strategic plans and foster the marketing momentum crucial for achieving success.
Successful marketing starts with clearly identifying who your ideal clients are and what makes them tick. Many business owners have trouble doing this. That is the focus of this blog.
Most businesses don’t take the time to create their ideal client and end up wasting a lot of money targeting the wrong audience with their marketing. Remember, while it may seem counter-intuitive to narrow down your prospective audience, “everyone” is not an ideal client group; it is a wish list!
Marketing to everyone results in lots of mixed messages so no one knows who you are, what you sell, and what you stand for. By trying to be everything to everyone, instead of something to someone, you end up being nothing to no one.
This blog discusses the steps needed to craft your ideal client persona and finishes with a quick start worksheet to help you define it.