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Info, tips, tools and tactics to help you make your business a runaway success; interesting, informative and sometimes unconventional. 

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Lee Retimana

Lee Retimana

Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.

Top 5 ways to assess the success of your marketing

Assessing and measuring the success of your current marketing campaigns is one of the most important parts of your marketing strategy. By understanding what went well and what didn’t, you can make more informed decisions about where to put your efforts, resources and budget for future marketing campaigns.

Assessing your marketing results can be challenging if you don’t know what to look for. So, let’s start with 5 easy ways to review and evaluate your marketing. We recommend you aim to do this at least once a month.

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The three wise monkeys approach to gaining testimonials

We’ve all seen the small statuettes of the three wise monkeys, one covering his eyes who sees no evil, another his ears who hears no evil, and another his mouth who speaks no evil. But what has this to do with gaining testimonials?

The proverb has many associations with being of good mind, speech and action. Which is exactly what testimonials will do for your business. Testimonials prove that your business is reputable, that the good things people hear about your business are true and that you can do what you say you can do.

The three monkeys approach to gaining testimonials is simple and easy to remember - LOOK, LISTEN, ASK

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Customer Loyalty: How to retain and delight your customers so they buy time and time again

You’ve succeeded in getting lots of leads, converting as many as possible into clients, and maximising the price of the initial sale. So far, so good! But there’s one more key step which is maximising the lifetime value of these customers.

The name of the game here is retention. Keeping your existing customers happy so they buy from you time and time again is critical for increasing profitable sales in any business. In fact, existing customers are 50% more likely to try new products and spend 31% more, on average, than new customers. Those are stats* that are hard to ignore!

So let’s get right into some easy ways to keep your customers happy and coming back for more. Here’s how with our top 7 tactics:

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10 Marketing Tactics to Think About Over Your Holiday Break.

Marketing is all about making sure your business stands out from the rest. Over the holiday period, your mind will surely drift from thoughts about delicious food and keeping your tan even, to thoughts on how to promote your business and rise above the competition.

To help you and your business succeed, we have put together ten low-cost marketing tactics for you to consider over your break. They’ll help you connect with your customers and make the most of your marketing budget.

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Top 10 Tips for Starting a New Business

Starting a new business is a bit like going on a first date. You have prior knowledge of the person you are meeting and an expectation of things in common. You choose a look that you feel comfortable in and think will be attractive to them. You look forward to sharing your ideas, skills and passions with them. But at the back of your mind is a nagging fear that it will all go wrong and you would be better off cancelling and staying home with a cup of cocoa and a good book instead.

What if there was a way to ensure it was the beginning of your happy-ever-after instead?

Good news! There is a lot you can do in the preparation stage of setting up a new venture that will help make that happen.

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Meet The Team - Carolyn Brown

 

Carolyn Brown - Copywriter

I am a freelance copywriter and compose various blogs, newsletters, social media posts and website copy for Muritai Group’s clients. Basically, any form of written material that requires sentences to be constructed in a way that is engaging and informative - I can do it.

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Meet The Team - Jayden Ford

 Jayden Ford - Marketing Coordinator

In my role as Marketing Coordinator at Muritai Group, I am able to help businesses thrive through creative solutions that are backed by up by research, understanding, and strategy. No day is ever the same, however, a large part of my role involves using digital content and social media to connect my clients with their ideal customers which helps them to achieve their business goals.

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Vital business support to help you weather the storm

 

Four weeks down and the signs are positive that in a few weeks’ time, we may be able to return to our premises of work and interact face to face our customers again.

It has been a tough few weeks, so before I dive headfirst into the topic of this week’s blog, I want to take a moment to acknowledge the sacrifices we have all made in order to protect our vulnerable and break the chain of COVID-19. Our efforts have not been in vain, well done.

We know times are tough for business right now, so the content of this blog is dedicated to providing vital links of support that can help your business weather this storm. Some you may have already seen as they were mentioned in our last newsletter, but others have only been announced this week.  

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Tips for working from home

Like many office-based businesses, getting ready to break the chain of COVID-19 was a mad scramble to ensure everyone could carry on as normal (that is, to paraphrase Prince Charles, whatever normal is) and keep working with our clients to ensure that their brands will stay in their customers’ minds while their products/services are temporarily out of action. Stationery, whiteboards, office chairs and computer screens all made their way out of the office in an organised rush before the call to stay safe, stay home came into effect.

Most of the Muritai team have had to create a space in their homes to accommodate our new office and adjust their mindsets in order to create mental separation between home and work, now that there isn’t a physical one. We turned to the internet for advice, where a Google search for “tips for working from home during COVID-19” turned up two hundred and ninety-five million results in the first instance. The gig economy sure has created a lot of experts in a short time!

Each of us at Muritai, however, has a different living situation and personal circumstance and we have quickly discovered that the standard tips for working from home do not necessarily work for everyone. Which is why we thought we would share with you a couple of the things that work for each of our differing needs:

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5 Simple tips for brilliant writing your customers will actually read

In our previous blog “Your cheat sheet of 30 killer content marketing ideas”, we have focused on how to start a conversation with your customers and provided you with suggested topics to keep them interested in what you have to say.

Which is great, but none of that matters if your writing skills are so poor that the reader can’t make sense of what you have written and stops reading straight after the first couple of sentences. 

Here are our top tips to improve your writing and ensure that your readers come back for more.

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Part 2 - Your Cheat Sheet of 30 Killer Content Marketing Ideas.

Welcome back! I know you are eager to read the last 15 killer content marketing ideas, so I won’t keep you waiting any longer! 

Let’s continue, shall we?

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Your Cheat Sheet of 30 Killer Content Marketing Ideas.

Content either make or break your marketing. Great content can help you earn the right to your audience’s time while average content will be dismissed and ignored. Good content connects directly with your ideal customers’ wants and needs and provides them with reasons to believe in your business.

If you’ve struggled with writers' block and can’t think of any good content ideas to write about, then stress no more!

In this two-part series blog, I’ll share 30 killer content marketing ideas with you; 15 ideas first and then the rest in part 2.

Ready? Let’s dive in! cool

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10 Ways to Effectively Promote Your Business Award Win

CONGRATULATIONS! You’ve won a business award; the ultimate recognition of your hard work and dedication. Amongst the celebrations and high-fives, now is the time to let the rest of the world know too.

Let your customers share in your moment of glory. After all, they are partly responsible for your success, as without them you wouldn’t be in business for long!

So where do you start and how far should you go in spreading the news?

Here are our top ten ways to publicise your award:

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Los Mejores 10 Consejos Para Emprender Tu Nuevo Negocio

La experiencia de empezar un nuevo negocio es parecida a una primera cita. Sabes un poco de la persona que vas a conocer y tienes una expectativa de las posibles cosas en común que pueden tener. Eliges un look en el que te sientes cómodo y crees que será atractivo para la otra persona. Esperas compartir tus ideas, experiencias y pasiones con la otra persona. Pero en el fondo tienes un miedo de que todo salga mal y piensas que sería mejor cancelar y quedarte en casa tomando una taza de chocolate caliente y leyendo un buen libro.

¿Pero qué tal si hubiera una manera de asegurarse y saber que este es el comienzo de tu felicidad para siempre?

¡Buenas noticias! Hay muchas cosas que puedes hacer en la etapa de preparación de la creación de tu nueva empresa que te ayudará a que eso suceda.

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Todavia Mas Ideas para Crear Contenido Para tu Marketing

¡Bienvenido de nuevo! Sé que estás ansioso por leer las últimas 15 ideas increíbles para tu contenido de marketing, ¡así que no te haré esperar más!

Si no pudiste ver las primeras 15  ideas, puedes hacerlo aquí!!

 Sigamos, ¿vale?

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30 Buenas Ideas para Crear Gran Contenido Para tu Marketing

El contenido que produces puede crear o romper tu marketing. Buen contenido puede ayudarte a cautivar a  tu audiencia, mientras que el contenido promedio es descartado e ignorado. Cuando hablamos de buen contenido nos referimos a todo lo que conecta directamente con los deseos y necesidades de tus clientes ideales y les proporciona razones para creer en tu negocio.

Si últimamente has tenido problemas con el ‘bloqueo del escritor’ y no puedes pensar en buenas ideas para tu contenido ni nada sobre que escribir, ¡no te preocupe más!

En este blog dividido en 2 partes, compartiré contigo 30 ideas increíbles para tu contenido de marketing; 15 ideas primero y luego el resto en la parte 2.

¿Estás listo? ¡Comencemos!

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Make your profile stand out from the crowd with these five simple changes:
  • Use your headline to its full potential

    Your headline gives you opportunity to describe who you are and what you do, but in just one line. This isn’t always easy so it’s not surprising that most people end up with their current job title as the default option. Read HubSpot’s 4 tips for an effective LinkedIn headline

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Build customer loyalty with these techy tips

In our blog about Retaining Customers, we discovered an existing customer is likely to spend on average 60% more* than a new customer. That’s a stat hard to ignore! Keeping your existing customers happy so they buy from you again and again is a key strategy for increasing profitable sales in any business.

One such strategy is to recognise your customers who repeat purchase with something they want and value. A great way of doing this is by creating a simple and straightforward rewards programme.

There is a reason why traditional stamp card loyalty schemes are in most coffee shops – they work! Now days we are starting to see how technology can improve loyalty programmes such as these with quality data. Designed with ease of use in mind, here are our top 2 loyalty apps for small business:

Goody gives you everything you need to create loyalty programmes that connect with your customers through your online store.

Every time your customers make a purchase at your business, they earn and accumulate points that can be redeemed for rewards. Because you know them best, you can create goodies that you know your customers will love - and that work for your business too.

Based in Wellington, LittleMonkey have created a fully customisable app to suit your business’s needs. Unlike other options this one is branded to you and more importantly lists your company name in the app store, which means your customers are linked directly to you and not a third party.

Bonus tip – got heaps of loyalty cards in your wallet? Download the Stocard App and never have to go hunting in your wallet again! This free app securely stores your loyalty account numbers in one place, clearing up space in your wallet.

 


*Manta's and BIA/Kelsey's joint report "Achieving Big Customer Loyalty in a Small Business World"

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6 ways to delight and retain your customers

Keeping your existing customers happy so they buy from you again and again is a key strategy for increasing profitable sales in any business. In fact, an existing customer is likely to spend on average 60% more* than a new customer. That’s a stat that’s hard to ignore!

Your customers have choice; they can choose to stay with you or buy from somewhere else. That means your goal is to be the best option for your customers. It sounds obvious but if you are the best option, your customers won’t want to buy from someone else. 

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10 Te Reo Business Phases

It's Maori Language Week!

This year is all about showing New Zealand that there is a place for the Māori language in all areas of life, from our sports fields and stadiums, to the news and the ever-growing realm of social media. This annual campaign is about raising awareness that New Zealand has its very own language and encouraging the use of it, with simple phrases every day, week and month of the year.

To celebrate, we thought we would share a few phrases you can use in your everyday business interactions

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