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Info, tips, tools and tactics to help you make your business a runaway success; interesting, informative and sometimes unconventional. 

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6 Stupid Questions We Get Asked That Aren’t So Stupid After All

“He who asks is a fool for five minutes, but he who does not ask remains a fool forever." – Mark Twain

 We get asked some interesting questions by our clients. The conversation often starts, “this might be a stupid question but…”

It’s our job to support our clients and we know that not everyone loves marketing like we do. So, there are no stupid questions. You don’t know what you don’t know!

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The Founders Series: How Following a Call to Natural Health Became a Successful Business

Deirdre Panapa, founder of DP Herbals discusses her work, successes and her unique approach to navigating the world of business.

Deidre is a clinical herbalist with a background in nursing. She integrates science with nature and conventional medicine with natural therapies, to help her clients live better, more balanced lives. Focused on her clients’ needs, she has grown her business by supporting her clients to get back to a better version of themselves.

Hits: 922
Get One On One Customised Marketing Training

Get one on one customised marketing training and mentoring to help you and your business thrive. $150 + GST per training session!

Struggling with your digital marketing? Upskill yourself and get your marketing done faster with our winter marketing training special. Learn how to do your own marketing in less time with one-hour training sessions for Facebook, Instagram, Linkedin, Content Marketing, Email Marketing, Google My Business, Search engine optimisation (SEO), Canva and more.

Or take the opportunity to get some one on one mentoring support to review your marketing, plan a campaign, review your website or get recommendations on how to improve your digital marketing.

And with our special mid-winter special, your training is now super affordable. $150 + GST per training session. Special offer finishes 16th September 2022. Enquire now!

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Inspiration Gin O’clock – A Muritai Brand Refresh Story

Amazing what drinking craft gin with friends on a balmy summer’s day, smelling the sea breeze and watching the sun setting over the ocean leads to! Joy and happiness as well as the inspiration for our new brand colour palette. But more on that later...

A great brand connects your core purpose or your why with who you are, what you do and how you do it. As your business changes and evolves, it’s important to make sure that your brand identity is still aligned with your business and fit for purpose.

If you are targeting new customers, delivering new products or services, entering new markets, or quite simply, your logo is outdated, a rebrand or refresh may be needed. We’ve refreshed our brand to better align with our why. Here’s what led to the changes.

Hits: 873
How to Collaborate and Partner with Others to Grow your Business


The general idea of collaborative partnerships is that two heads are better than one when it comes to solving challenges. They are a great way to introduce your business to a new market, expand your business and referral networks and offer new products and services to your customers. Leveraging the strengths and abilities of others can also help fill your skill and capacity gaps so you can focus on what you do best.

While collaborative partnerships are an excellent way to grow your business, often the hardest part is developing them! Here’s our short guide on how to get started and make your collaborations effective so they work for you.

Hits: 926

A Fresh Approach to Marketing