If you're entrenched in the world of business, you're probably heard of the "marketing funnel." It's like a roadmap of your customers' journey, from when they first find out about your business to when they become loyal fans.

However, let's be clear right from the start; the term "marketing funnel" is misleading. In real life, everything you pour into a funnel comes out the other end. But when it comes to marketing, it's not that simple. Instead, picture it more as a sieve or even a leaky bucket. Some folks will slip through the cracks at each stage. These are what we call "Marketing Gaps."

Assessing and measuring the success of your current marketing campaigns is one of the most important parts of your marketing strategy. By understanding what went well and what didn’t, you can make more informed decisions about where to put your efforts, resources and budget for future marketing campaigns.

Assessing your marketing results can be challenging if you don’t know what to look for. So, let’s start with 5 easy ways to review and evaluate your marketing. We recommend you aim to do this at least once a month.

Emotions hold incredible sway over our choices and actions. Successful brands worldwide have recognised the power of emotions in building genuine connections with their ideal clients. Today, we're diving into the world of emotional impact in your marketing efforts.

Making an Unforgettable Initial Impression

In today's crowded market, your ideal clients face a barrage of brand messages vying for their attention. To rise above the noise, your business needs to strike an emotional chord; otherwise, you risk fading into the background.

Our Science of Marketing series is here to demystify the world of marketing so you can craft strategies and build the marketing momentum needed for your success.

This blog in the series explores the essential steps to elevate a business brand and create a lasting impact. Do you want to know how to light up your business with that unbeatable X factor? Then keep reading.

After a 30-year career in the corporate world, Stu Jones, Licensed Sales Consultant with Harcourts Rolleston decided to put his enthusiasm for property into practice.  Focused on achieving property sales or purchases that delight his clients, Stu’s energy and love of helping people has shaped his real estate business.