Like many office-based businesses, getting ready to break the chain of COVID-19 was a mad scramble to ensure everyone could carry on as normal (that is, to paraphrase Prince Charles, whatever normal is) and keep working with our clients to ensure that their brands will stay in their customers’ minds while their products/services are temporarily out of action. Stationery, whiteboards, office chairs and computer screens all made their way out of the office in an organised rush before the call to stay safe, stay home came into effect.

Most of the Muritai team have had to create a space in their homes to accommodate our new office and adjust their mindsets in order to create mental separation between home and work, now that there isn’t a physical one. We turned to the internet for advice, where a Google search for “tips for working from home during COVID-19” turned up two hundred and ninety-five million results in the first instance. The gig economy sure has created a lot of experts in a short time!

Each of us at Muritai, however, has a different living situation and personal circumstance and we have quickly discovered that the standard tips for working from home do not necessarily work for everyone. Which is why we thought we would share with you a couple of the things that work for each of our differing needs:

In our previous blog “Your cheat sheet of 30 killer content marketing ideas”, we have focused on how to start a conversation with your customers and provided you with suggested topics to keep them interested in what you have to say.

Which is great, but none of that matters if your writing skills are so poor that the reader can’t make sense of what you have written and stops reading straight after the first couple of sentences. 

Here are our top tips to improve your writing and ensure that your readers come back for more.

Welcome back! I know you are eager to read the last 15 killer content marketing ideas, so I won’t keep you waiting any longer! 

Let’s continue, shall we?

Content either make or break your marketing. Great content can help you earn the right to your audience’s time while average content will be dismissed and ignored. Good content connects directly with your ideal customers’ wants and needs and provides them with reasons to believe in your business.

If you’ve struggled with writers' block and can’t think of any good content ideas to write about, then stress no more!

In this two-part series blog, I’ll share 30 killer content marketing ideas with you; 15 ideas first and then the rest in part 2.

Ready? Let’s dive in! 

CONGRATULATIONS! You’ve won a business award; the ultimate recognition of your hard work and dedication. Amongst the celebrations and high-fives, now is the time to let the rest of the world know too.

Let your customers share in your moment of glory. After all, they are partly responsible for your success, as without them you wouldn’t be in business for long!

So where do you start and how far should you go in spreading the news?

Here are our top ten ways to publicise your award: