fbpx

‘Experts in strategy-led marketing'

Contact Us Today!
   P: 03 376 6061
   E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Our Blog

Info, tips, tools and tactics to help you make your business a runaway success; interesting, informative and sometimes unconventional. 

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
How to sell yourself without bragging or being a bore.

 

Over the last month or so, I have found myself at several informal networking events. Social events and catch-ups have created many opportunities to meet new people, be merry and to broaden my network.

However, over the course of these events, something became abundantly clear. The one thing Kiwis hate more than an Aussie on a cricket pitch is a fellow Kiwi who is blowing their own trumpet. Kiwis are a humble, easy-going bunch who are fiercely independent and that translates into a hell of a lot of downplaying when it comes to answering that very tricky question “so, what do you do?”.

Hits: 2339
0
Make your profile stand out from the crowd with these five simple changes:
  • Use your headline to its full potential

    Your headline gives you opportunity to describe who you are and what you do, but in just one line. This isn’t always easy so it’s not surprising that most people end up with their current job title as the default option. Read HubSpot’s 4 tips for an effective LinkedIn headline

Hits: 4031
0
Build customer loyalty with these techy tips

In our blog about Retaining Customers, we discovered an existing customer is likely to spend on average 60% more* than a new customer. That’s a stat hard to ignore! Keeping your existing customers happy so they buy from you again and again is a key strategy for increasing profitable sales in any business.

One such strategy is to recognise your customers who repeat purchase with something they want and value. A great way of doing this is by creating a simple and straightforward rewards programme.

There is a reason why traditional stamp card loyalty schemes are in most coffee shops – they work! Now days we are starting to see how technology can improve loyalty programmes such as these with quality data. Designed with ease of use in mind, here are our top 2 loyalty apps for small business:

Goody gives you everything you need to create loyalty programmes that connect with your customers through your online store.

Every time your customers make a purchase at your business, they earn and accumulate points that can be redeemed for rewards. Because you know them best, you can create goodies that you know your customers will love - and that work for your business too.

Based in Wellington, LittleMonkey have created a fully customisable app to suit your business’s needs. Unlike other options this one is branded to you and more importantly lists your company name in the app store, which means your customers are linked directly to you and not a third party.

Bonus tip – got heaps of loyalty cards in your wallet? Download the Stocard App and never have to go hunting in your wallet again! This free app securely stores your loyalty account numbers in one place, clearing up space in your wallet.

 


*Manta's and BIA/Kelsey's joint report "Achieving Big Customer Loyalty in a Small Business World"

Hits: 3098
0
6 ways to delight and retain your customers

Keeping your existing customers happy so they buy from you again and again is a key strategy for increasing profitable sales in any business. In fact, an existing customer is likely to spend on average 60% more* than a new customer. That’s a stat that’s hard to ignore!

Your customers have choice; they can choose to stay with you or buy from somewhere else. That means your goal is to be the best option for your customers. It sounds obvious but if you are the best option, your customers won’t want to buy from someone else. 

Hits: 3175
0

Posted by on in Muritai Group Blog
10 Te Reo Business Phases

It's Maori Language Week!

This year is all about showing New Zealand that there is a place for the Māori language in all areas of life, from our sports fields and stadiums, to the news and the ever-growing realm of social media. This annual campaign is about raising awareness that New Zealand has its very own language and encouraging the use of it, with simple phrases every day, week and month of the year.

To celebrate, we thought we would share a few phrases you can use in your everyday business interactions

Hits: 4288
0

A Fresh Approach to Marketing