‘Experts in strategy-led marketing'

Contact Us Today!
   P: 03 376 6061
   E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Our Blog

Info, tips, tools and tactics to help you make your business a runaway success; interesting, informative and sometimes unconventional. 

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Design Matters: 11 Ways Graphic Design Can Transform Your Business

Posted by on in Muritai Group Blog
  • Font size: Larger Smaller
  • Hits: 220
  • Subscribe to this entry
  • Print

Stand-out graphic design is one of the cornerstones of future business growth and success.

While that sounds like a bold statement, recent findings from Adobe show that graphic design and creativity are key contributors to the success of high growth companies.  

As good graphic design can transform your business, here are 11 reasons why you should invest in graphic design.

  1. First impressions matter: Great graphic design leaves a lasting impression on your customers, setting the stage for a positive experience with your brand.
  2. Efficient communication: Visuals convey information faster and more effectively than text alone, ensuring your message gets across swiftly.
  3. Consistent branding: Graphic design creates a uniform look for your brand, making it instantly recognisable across various platforms and materials.
  4. Competitive edge: Stand out in a crowded market with eye-catching designs that grab attention and set you apart from the competition.
  5. Emotional connection: Thoughtful design can evoke emotions, forging a deeper connection with your audience and fostering brand loyalty.
  6. Professionalism: Well-designed materials signal professionalism, instilling trust, and confidence in potential customers.
  7. Storytelling: Graphic design helps you tell your brand's story visually, making it more relatable and engaging for your audience.
  8. Makes you memorable: People remember visuals better than text, making your brand more likely to stick in their minds.
  9. Marketing impact: Visuals can turn marketing ideas into compelling content that resonates with your audience and boosts campaign effectiveness.
  10. Versatility: Graphic design adapts to various marketing channels and formats, ensuring your brand looks great in any context.
  11. Customer trust: A well-designed brand inspires trust in your customers, making them more likely to choose your products or services.

Investing in graphic design isn't just about aesthetics; it's about creating a powerful tool that can elevate your brand, engage your audience, and drive business growth.


Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.


A Fresh Approach to Marketing