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Lee Retimana

Lee Retimana

Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.

Testimonials – The best FREE marketing tool you’ll ever use

You’re doing well, your marketing is working and you’ve got a potential customer who is interested in what you do... what’s next? To be seriously considered you have to build trust and prove that you can do what you say you can do.

What is the best, easiest and cost effective way to do this? Testimonials!

This simple and FREE marketing tool is often overlooked, but can help to seal the deal when a customer is making a purchase decision.

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Captivate your customers and leave them wanting more
You’ve got my attention – but can you hold it?

Captivate your customers in three simple steps.

Think for a moment about your ideal customer. How do they look for your product or service? Are they searching online, are they talking to friends, are they walking down the street?

Once they have found you, how do you hold their attention and get them interested enough to find out more?

It is not enough to talk about what your business does or the promotion you have at the moment. You need to be more inspiring than that. You need to be relevant, interesting and credible to be ultimately considered.

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What is this crazy little thing called marketing?

Marketing is critical for every business because if the customer doesn't purchase your goods or services, nothing else matters! Marketing is not just advertising, it’s not just selling and it’s not persuading people to buy things they don’t need.

Marketing is the whole process of taking your goods and services to market and getting them into the hands of your ideal customers. That means marketing is about winning the hearts and minds of your customers and ideal clients. Reaching the right people with the right message in the right place at the right time!

It all sounds pretty simple but business owners often complain that their marketing fails to deliver the results they want.

For marketing to be successful so your business thrives, it must have the right why, who, what, how and do. A brief explanation of each component follows:

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Last month we learnt that the secret to marketing plans that work is the science of what makes your customers buy.

Successful marketing meets your customer at every step of the buying process so that you retain as many prospects as possible, capture your customers and generate sales. The best marketing plans create strategies to make sure customers notice you, like you, trust you, try you, buy you and then love you.

The first essential step to creating a marketing plan that works is to get customers to notice you and become familiar with your brand.

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The Science of Marketing - the secret to Marketing Plans that work

When it comes down to it, if the customer doesn’t purchase your product or service, nothing else matters. You may have a great idea or offering, but if you can’t get customers to notice you and purchase, then you’re in trouble.

It’s important to remember that marketing is not just advertising, or selling, or persuading. It's about having the right combination of smart strategy, a thorough understanding of who is actually buying your product or service and a brand story that opens all the right doors. 

We know that:

  • Adhoc and reactive marketing is a waste of your time and money
  • 90% of plans fail due to poor execution

The secret to marketing plans that work is the science of what makes your customers buy and an actionable plan to reach your ideal customers with the right message, at the right place and at the right time. 

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Posted by on in Muritai Group Blog
5 Tips for a Cracking Christmas Party!

It’s Christmas!

We all want to celebrate the end of the year with flair. But in the run-up to Christmas, all those deadlines and extra tasks put everyone under pressure but that end of year party is the reward for the collective effort of getting the job done.

We have all experienced the tedium of a poorly planned party and when it is a work function gone wrong, you risk deflating your staff. So here are a few tips to ensure your work Christmas party is a cracker!

1. Plan, plan, plan!

Take a little time to sit down and think about creating a memorable event and while you’re doing it, encourage some team building and relationship enrichment. 

Location, time of day or night, music and entertainment, food and beverage choices, all need consideration. Inclusivity is a key here. Cater for a range of age groups, find a good mix of music or entertainment.  Some of the most memorable parties have amazing themes – think how you can incorporate this into your plan.

2. Create atmosphere

Theme, dress code, menu and entertainment all add to the atmosphere of your chosen location.

Dress-up themes are fun but make sure you brainstorm relevant costuming with other staff members before you confirm. You want a theme that's easy for everyone to participate. It could be as simple as asking people to wear their favourite wacky sweater or you can add to the hilarity by giving people funny items of clothing to wear. Reward full scale costume efforts with prizes. Get buy-in by letting people know there will be prizes before-hand!

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Posted by on in Muritai Group Blog
Doing Good, One Beer at a Time

There’s no denying that John Harrington, founder of Harrington’s Brewery knows a lot about craft beer. So when John and Derek McCullough, both long-time Mt Pleasant residents, got together to think of ways to raise money for the rebuild of the Mt Pleasant Community Centre, the conversation soon turned to beer.

From there, the idea of producing a Mt Pleasant series of beers was born, using the best and most popular of Harrington’s award winning craft beers.

Muritai Marketing, as local residents ourselves, decided to get behind this community initiative. On the 25th November 2015 to much fan fair, we launched four beers - Broad Reach, Ziraffe, Muddy Duck and Road Cone Red - under the by-line of ‘Good beer doing good.’

Combined with Mike McGurk’s stunning beer label designs, the beers are set to become a popular way to raise much needed funds to complete the centre.

Believed to be the first social enterprise initiative of its kind in New Zealand, every beer purchased equals a gold coin donation to the Mt Pleasant Community Centre rebuild. Timed to coincide with the summer time BBQ season these beers are a ‘hopping good’ Christmas gift for business clients and craft beer lovers alike.

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Fox & Associates and Sculpture on the Peninsula - Transforming land and landscapes

Cup week kicked off with Sculpture on the Peninsula, the South Island’s largest contemporary outdoor sculpture exhibition held at Loudon Farm, 6 – 8 November.

With more than 70 exhibits covering several hectares of farmland, Sculpture on the Peninsula is a testament to the way imagination can transform the landscape. And for sponsors, Fox and Associates, land surveyors and land development specialists, it’s a sponsorship that’s perfectly aligned to their mission; creating legacies with land.

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Cup Week; a week of women doing and achieving cool stuff

Cup and Show week has wound down to a close. And what a week it was, especially for the girls.

It started the week earlier with Michelle Payne on Prince of Penzance becoming the 1st female jockey to win the Melbourne Cup. Along with her brother and strapper, Stevie and their eight siblings, the win became an extraordinary family story.

The following week, women dominated with:

  • Kerryn Manning becoming the 1st female driver to win the New Zealand Trotting Cup
  • Lisa Allpress on Jimmy Mac winning the 152nd New Zealand Cup
  • Sam Spratt on Addictive Habit winning the Couplands Bakery Mile
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8 super social media management smartphone apps

Social media is now a key promotional tool in many businesses' marketing toolkits. However, it's becoming harder to easily manage your social media, given the wide and ever increasing range of social media channels and platforms.

We reveal eight super social media apps we use to manage our social media channels from our smartphones. Some of these apps are similar, so we suggest you try them to find the ones you like best. 

1. HootSuite - You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn and others. Hootsuite includes built-in custom analytics system, the ability to monitor selected keywords and the option to conveniently schedule posts.  

2.  TweetDeck - Similar to Hootsuite, TweetDeck is available for iPhone, Android and Chrome browser. With TweetDeck, you can watch your updates stream in real-time when you connect with Twitter, Facebook and LinkedIn. 

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10 'must haves' for an outstanding email newsletter

So you've decided to start an email newsletter. Good for you as email marketing is one of the most productive ways to stay in touch with your clients and increase sales and repeat business.

But for email to be successful, you must, of course, get your emails read. And like most things, success starts with getting the fundamentals right.

Before you push send, check out the 10 'must haves' for an outstanding newsletter. 

 1.       An attention-grabbing subject line

Your subject line is the first thing people see of your email. Your subject line must compel your readers to open your email; otherwise they won’t read it.  It also must be brief (no longer than 50 characters) otherwise your finely crafted subject line will get cut off if it’s too long.

Try giving your readers just enough information to make them curious. Use action words to inspire readers to click. Subject lines that address your readers concerns such as “How to …” or “Top 5 tips…” show you understand what they care about. Finally, another technique is to personalise the subject line with the reader’s first name.

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Push send and grow your business through email marketing

Ever wonder why your inbox is often jam-packed. The answer is simple. Email marketing works!

While the most popular form of email marketing is the email newsletter, we are all too familiar with email newsletters that waste our time or are full of spam. So it's not surprising that rarely a week goes by without someone asking me if they should even bother having an email newsletter.

However, email marketing should not be ignored if you want to grow your business. It's relatively quick and easy to get started and inexpensive. And, if done right, email marketing can generate new customers, repeat sales and profit for your business.

So to help you get started, here are five ways to harness the power of email marketing for your business. 

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20 Timeless Direct Marketing Principles

Direct Marketing pioneer, Bob Stone, wrote one of the most in-depth direct marketing books ever; Successful Direct Marketing Methods. This book sold more than 250,000 copies worldwide and went to eight reprints. He also built a successful Direct Marketing agency and sold it for a king's ransom. 

Over his long career, Bob Stone identified 30 Direct Marketing principles that proved true better than 90% of the time. Taken from the Direct Creative Blog, we list 20 of those principles here.

1. All customers are not created equal. Give or take a few percentage points, 80 percent of repeat business for goods and services will come from 20 percent of your customer base.

2. The most important order you ever get from a customer is the second order. Why? Because a two-time buyer is at least twice as likely to buy again as a one-time buyer.

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How to write great website copy your customers will want to read

Have you ever tried to find some information online?

Just when you thought you’d found the right website, you’ve suddenly realised it’s a waste of time because the website copy was full of meaningless rubbish.

Imagine if that website was yours. Would it grab or attract potential clients to your business? Probably not!

Your website must do more than just present information. It needs to grab your readers, hold their attention and reinforce your brand.

Creating good web copy and content is the answer. These tips will help you write attractive copy that’s easy to read and engaging.

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Why graphic design is important for large and small businesses

Stand-out graphic design is one of the corner stones to business success. 

If that sounds like a bold statement, then think about Apple, Nike and Virgin or home grown brands like 42 Below, Xero and Icebreaker.

Great graphic design has played a key role in creating memorable branding that has helped these companies become household names.

Whether your business is large or small, you only have one chance to make that first good impression.

Well-designed branding ensures people recognise your business and helps them connect with your products, services and company personality.

However many business owners don’t recognise the importance of graphic design to their business.   Too often, I come across businesses where the owners have tried to DIY their own logo. They sat down with Publisher, put some basic shapes together, added a bit of text in Arial and thought “Yep, that’ll do”.

If it doesn’t bother you what people think of your business, then DIY logos are fine. But everyone at some point has chosen to NOT buy something because of its looks; the design just didn’t look or feel right.

The same happens with branding. DIY design can look untidy and unprofessional and sends a message that if you care so little for how your business looks, then maybe your service and products are poor quality too.

Branding is your company’s face to world, and is more than just your logo. It includes everything that helps your customers identify and connect with your business including business cards, brochures, websites, billboards, signage and advertising.

Everything must be consistent to help you get your business name out there and ensure your business is memorable. Great graphic design is critical to achieving this task.

Graphic design ensures your branding is a stand-out every time and is necessary for every successful business, not an optional extra. In short, good graphic design can make or break a business.

 

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We both know marketing needs to be straightforward, measureable and cost effective for small – medium sized businesses. During busy times (which is always!) and times when finances are stretched (which is always!) Marketing can be something that gets pushed to the side. This creates a cycle though. It’s these times that successful marketing can grow your business and customer base and create a more stable and flexible environment. The times you are most likely to ignore marketing is often the best time for it. How do you find the time for quick marketing? We’ve put together the following marketing ideas that are next to free and can be slotted into your everyday functions.

Be careful of carrying on with business as usual this year. Don’t just carry on, especially if that’s what you’ve been doing for a while now. So set aside a small portion of time and money follow these easy tips to get fresh business and to thrive rather than just carry on.

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Marketing made for the way business is today