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Cup Week; a week of women doing and achieving cool stuff

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Cup and Show week has wound down to a close. And what a week it was, especially for the girls.

It started the week earlier with Michelle Payne on Prince of Penzance becoming the 1st female jockey to win the Melbourne Cup. Along with her brother and strapper, Stevie and their eight siblings, the win became an extraordinary family story.

The following week, women dominated with:

  • Kerryn Manning becoming the 1st female driver to win the New Zealand Trotting Cup
  • Lisa Allpress on Jimmy Mac winning the 152nd New Zealand Cup
  • Sam Spratt on Addictive Habit winning the Couplands Bakery Mile

 

And then there was Irish-born Samantha Payne who scored the ‘coup de grace of sponsorships, joining forces with Christchurch Casino. Samantha was once told that she’d never make it as a jockey. A shift to NZ 3 years ago saw her back working and riding and she has gone on to ride 122 winners and become one of the shining lights in the South Island Jockey ranks.

And then last but not least, the beautiful 4-legged girl who stole our hearts, Diamantine, the winner of the Muritai Marketing Premier at Riccarton Park, 7 November 2015.

It’s been a week for girls doing cool stuff. We’ve been privileged to watch your achievements, either in person or glued to the TV. Congratulations to you all. 

 

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Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.

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A Fresh Approach to Marketing