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Improve your LinkedIn profile with five easy changes

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Make your profile stand out from the crowd with these five simple changes:
  • Use your headline to its full potential

    Your headline gives you opportunity to describe who you are and what you do, but in just one line. This isn’t always easy so it’s not surprising that most people end up with their current job title as the default option. Read HubSpot’s 4 tips for an effective LinkedIn headline

  • Leverage your LinkedIn Summary
    Use this space to tell your story and outline exactly how you've helped your clients so readers understand the value you deliver. 
  • Get found in search with keywords
    Think about what your ideal clients looking for. Choose a keyword or two that they might search for and use it in your headline, summary and other relevant locations throughout your profile. 
  • Keep searchers on your page by disabling the “People also viewed” feature
    When someone is searching for a person with your skills and expertise the last thing you want is LinkedIn offering them profiles of other people to look at. It's easy to disable this feature:
    • Hover over your profile picture in the top-right corner to open the "Account & Settings" menu
    • Select “Privacy & Setting”
    • Choose the “Privacy” tab
    • Click “Viewers of this profile also viewed”
    • Uncheck the box. Easy! 
  •  Promote the skills your connections are most interested in by reorganising your endorsements

    Click on the edit profile view. Click the arrow button next to the “Skills & Endorsements” section. Drag and drop your skills into the correct order and hit save.

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Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.

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