Make your profile stand out from the crowd with these five simple changes:

• Use your headline to its full potential

  Your headline gives you opportunity to describe who you are and what you do, but in just one line. This isn’t always easy so it’s not surprising that most people end up with their current job title as the default option. Read HubSpot’s 4 tips for an effective LinkedIn headline. 

• Leverage your LinkedIn Summary

  Use this space to tell your story and outline exactly how you've helped your clients so readers understand the value you deliver. 

• Get found in search with keywords

  Think about what your ideal clients looking for. Choose a keyword or two that they might search for and use it in your headline, summary and other relevant locations throughout your profile. 

• Keep searchers on your page by disabling the “People also viewed” feature

  When someone is searching for a person with your skills and expertise the last thing you want is LinkedIn offering them profiles of other people to look at. It's easy to disable this feature:
  • Hover over your profile picture in the top-right corner to open the "Account & Settings" menu
  • Select “Privacy & Setting”
  • Choose the “Privacy” tab
  • Click “Viewers of this profile also viewed”
  • Uncheck the box. Easy! 

•  Promote the skills your connections are most interested in by reorganising your endorsements

  Click on the edit profile view. Click the arrow button next to the “Skills & Endorsements” section. Drag and drop your skills into the correct order and hit save.