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What is this crazy little thing called marketing?

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Marketing is critical for every business because if the customer doesn't purchase your goods or services, nothing else matters! Marketing is not just advertising, it’s not just selling and it’s not persuading people to buy things they don’t need.

Marketing is the whole process of taking your goods and services to market and getting them into the hands of your ideal customers. That means marketing is about winning the hearts and minds of your customers and ideal clients. Reaching the right people with the right message in the right place at the right time!

It all sounds pretty simple but business owners often complain that their marketing fails to deliver the results they want.

For marketing to be successful so your business thrives, it must have the right why, who, what, how and do. A brief explanation of each component follows:

Why = Your brand

Your brand is your company’s face to the world. It’s not a logo, tagline, slogan or business name. It’s the promise of an experience and why people buy from you.  

Who = Your ideal clients

These are the people who really want what you have to offer. They are the easiest people to ‘sell to’ because they care most about what you and your business care about. 

What = Your marketing strategy and plan

A good marketing plan removes the guesswork, focusing you on what you need to do to grow your business with confidence. 

How = Your content

You can’t sell a secret. So using the right messages in the right place at the right time is how you tell your ideal customers about your brand and business. 

Do =  Your implementation

90% of plans fail due to poor implementation. For marketing to succeed, you have to action your plan and do the right things.

Getting your why, who what, how and do right is what we call the science of marketing. It’s a whole of business approach that builds businesses today so they thrive tomorrow.

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Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.

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A Fresh Approach to Marketing