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Doing Good, One Beer at a Time

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There’s no denying that John Harrington, founder of Harrington’s Brewery knows a lot about craft beer. So when John and Derek McCullough, both long-time Mt Pleasant residents, got together to think of ways to raise money for the rebuild of the Mt Pleasant Community Centre, the conversation soon turned to beer.

From there, the idea of producing a Mt Pleasant series of beers was born, using the best and most popular of Harrington’s award winning craft beers.

Muritai Marketing, as local residents ourselves, decided to get behind this community initiative. On the 25th November 2015 to much fan fair, we launched four beers - Broad Reach, Ziraffe, Muddy Duck and Road Cone Red - under the by-line of ‘Good beer doing good.’

Combined with Mike McGurk’s stunning beer label designs, the beers are set to become a popular way to raise much needed funds to complete the centre.

Believed to be the first social enterprise initiative of its kind in New Zealand, every beer purchased equals a gold coin donation to the Mt Pleasant Community Centre rebuild. Timed to coincide with the summer time BBQ season these beers are a ‘hopping good’ Christmas gift for business clients and craft beer lovers alike.

 We think this is a fantastic initiative, not only is this a chance to support a community rebuild project, one beer at a time, but the stunning artwork by illustrator Mike McGurk, creates a narrative around the Mt Pleasant community:

  • Broad Reach American Pale Ale, based on Harrington’s Yank Dak, hails the many sailors, windsurfers and kitesurfers that sail on the Avon-Heathcote estuary
  • Muddy Duck Porter, based on Harrington’s Wobbly Boot, is a salute to the more than 30,000 birds that call the estuary home
  • Ziraffe Organic Bohemian Pilsner, based on Harrington’s Rogue Hop, is about the large Giraffe sculpture that stood tall in Mt Pleasant last summer
  • Road Cone Red Extra Special Bitter, based on Harrington’s Classy Red, acknowledges the road cones that have been a ubiquitous feature of Mt Pleasant since 2011 

The beers can be bought from the Mt Pleasant Residents Association and will be on sale every Saturday at the Mt Pleasant Farmers Market in McCormacks Bay. And in another ‘coup de grace’ for this fundraising initiative, the beers will soon be stocked by Countdown supermarket in Ferrymead, Christchurch.

Beer available for purchase at:

Mt Pleasant Temporary Centre - 3 McCormacks Bay Rd - Mon – Fri  10am – 2:30pm 

Mt Pleasant Farmers Market - 3 McCormacks Bay Rd - Sat 9:30am – 12:30pm

or contact Derek McCullough, President, Mt Pleasant Residents Association: phone: 03-384 3495  email: coordinator@mpcc.org.nz  website: www.mpcc.org.nz

 

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Lee Retimana is the Chief Marketer and Brand Strategist at Muritai Group. With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee saw a huge gap in the market for providing small business owners with strong and actionable marketing advice. With a focus on fresh thinking; Lee challenges her team at Muritai Group to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works. Lee says "We are experts at finding customers and keeping them. We know how to craft the right messages to get you noticed, make you relevant, interesting and ultimately loved! Our whole business approach links every single marketing tactic to your business objectives and is how we develop a marketing strategy that works – so your business can thrive". Give Lee a call (021 321 747) or email (lee@muritai.com) to see where her fresh approach can take your business.

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