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From Awareness to Loyalty: How Content Marketing Fuels Your Funnel

Posted by on in Muritai Group Blog
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In our previous blog, we talked about the Marketing Funnel and the importance of addressing gaps within it. One powerful tool for doing that is content marketing.

Content marketing is a crucial part of modern marketing. It helps create customer awareness, generates leads, and drives conversions. In the digital age, quality content is a must for marketing success. Learn more in our recent blog.

In this guide, you’ll learn how to craft purposeful content that address the gaps in your marketing funnel.

How Content Fits into the Marketing Funnel

In content marketing, each piece of content plays a role in guiding potential customers through the marketing funnel. Here’s what you should do at each stage:

  • Awareness (Notice You): Create short and memorable content, like headlines, status updates, elevator pitches, and ads, to gain visibility, capture attention, and introduce your brand to potential customers.
  • Interest (Like You): Craft engaging content, such as blogs, profiles, articles, and videos, that are interesting, match your ideal client’s needs, and invite prospects to explore further.
  • Consideration (Trust You): Produce content like case studies and testimonials to showcase your expertise and credibility, demonstrating what you can do.
  • Trial (Try You): Design content like sales presentations and videos to offer prospects a taste of your offerings, encouraging them to give you a try.
  • Adoption (Buy You): Establish content such as welcome communications and personal selling to connect with prospects and align with their preferences, facilitating the buying decision.
  • Loyalty (Love You): Generate content like newsletters and special offers to continue to add value, ensuring your customers feel valued and remember your brand, promoting loyalty.

Remember: Your content should focus on answering your customers’ questions, entertain them, and complement their lifestyle. It is less about you and your knowledge and more about providing answers, insights, inspiration, and information.

Looking for content ideas?

Great content grabs your audience’s attention, while average content gets ignored. Say goodbye to writer's block! Check out our two-part blog series, where we've compiled 30 killer content marketing ideas to kickstart your creativity. Part 1 | Part 2

Need Support?

Need help creating captivating content that drives results? Don't hesitate to reach out. We're here to assist you every step of the way. Contact us today!


Jayden is a recent graduate of ARA Institute of Canterbury who received the Bachelor of Applied Management with a double degree in Sales and Marketing, and Human Resources. Jayden comes to Muritai with experience working in a printing and design company, as well as spending some time conducting primary research. He is a passionate marketer and creative thinker who has a particular interest in the research and strategy aspects of marketing. 

Outside of work, Jayden enjoys reading horror and crime drama novels.


A Fresh Approach to Marketing