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12 Signs You Might Need a Website Refresh

Posted by on in Muritai Group Blog
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Your website is more than your business epicentre. It represents your business online 24/7 so it is a key place where your ideal clients form their very first impressions of you. We know these initial interactions are crucial.

To ensure your website meets today’s online demands, answer these 12 key questions.

  1. Is Your Design Captivating?

Step back and assess your website's design. Is it visually compelling, or is it bland and unattractive? An uninspiring design can turn off potential customers and harm your business image.

According to research conducted by Adobe, 38% of website visitors disengage if the layout or content is unattractive or poorly designed.

  1. Is Your Design Outdated?

If your website seems outdated, website visitors might view your business the same way. An outdated design can undermine customer trust and diminish your credibility. A modern design is essential for maintaining a strong online presence and encouraging customer interaction,

  1. Is Your Website Mobile-Friendly?

In a world dominated by mobile devices, is your website catering to mobile audiences? Neglecting this can cause customer frustration and negatively impact your search engine rankings. Ensure your website offers a seamless experience on all devices.

Google reports that 61% of people who have difficulty accessing websites via their mobile are unlikely to return.

  1. Is Functionality a Hassle?

Can you and your team easily manage content, images, or design updates? If you are overly reliant on your designer for minor changes, it's a signal that a website refresh is needed to regain control.

  1. Is Your Technology Current?

If you’re unable to integrate new technology and plugins, or if your Content Management System (CMS) is no longer receiving support, it's crucial to consider a technology upgrade.

Outdated technology can pose serious security risks. According to a report by Sucuri, outdated software and plugins are among the top causes of website security breaches.

  1. Is Your Site Slow?

Slow-loading web pages can frustrate clients, hurt user satisfaction, and impact your search engine rankings. Improving your website speed ensures it remains competitive and engaging for potential clients.

  1. Does It Meet Google's Standards?

Meeting Google's Core Web Vitals criteria is crucial for search engine rankings. Does your website meet these standards, or is there room for improvement? Meeting these criteria is vital for visibility and accessibility.

Google research indicates that the likelihood of user abandonment increases by 32% as page load time moves from one second to three seconds.

  1. Are You Staying Competitive?

If your competitors have updated their websites, you risk falling behind in the market. A website refresh guarantees our aesthetics, performance, and functionality align with or surpass industry standards, making your site more appealing to clients.

  1. Have Your Goals Changed?

Has your business strategy, ideal customer base, or product offerings changed? If so, your website may no longer align with your current objectives. A website refresh can realign your online presence with your evolving business goals.

  1. Does It Match Your Brand?

As businesses evolve, changes often lead to shifts in your branding. Is your website still true to your current brand identity? Maintaining consistency in design elements, including colours, fonts, messaging, and imagery, is vital to ensure that your clients can identify and place trust in your brand.

  1. Does Your Messaging Need Updating?

As your business progresses, consider whether your website's messaging should progress as well. If your content hasn't kept pace with your business developments, a website update is crucial to ensure your message stays relevant and resonates with your ideal clients.

  1. Are Conversions Dropping?

If you notice a dip in conversions (e.g., leads, enquiries, sales), it's a clear signal that something needs to change. Your website should be a powerful tool for driving business, and a drop in conversions indicates a pressing need for a website refresh.


Ready to give your website a fresh new look? Reach out to us today, and let's start the journey of transforming your online presence into a captivating and effective business asset. Get in touch!


Jayden is a recent graduate of ARA Institute of Canterbury who received the Bachelor of Applied Management with a double degree in Sales and Marketing, and Human Resources. Jayden comes to Muritai with experience working in a printing and design company, as well as spending some time conducting primary research. He is a passionate marketer and creative thinker who has a particular interest in the research and strategy aspects of marketing. 

Outside of work, Jayden enjoys reading horror and crime drama novels.


A Fresh Approach to Marketing