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Info, tips, tools and tactics to help you make your business a runaway success; interesting, informative and sometimes unconventional. 

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Your Host and MC for Marketing South 2023!

On October 26th, Marketing South 2023 will gather marketers from across New Zealand for a day that promises to be full or thought-provoking discussions, fantastic speakers, insightful case studies, boundless networking opportunities, and a whole lot of fun!

We are particularly looking forward to the conference as our very own Lee Retimana, Chief Marketer and Brand Strategist of Muritai Group, will be emceeing this special event, for a second year in a row.

As host, we invite you to join the ranks of New Zealand's brightest marketers. Don't miss out on the chance to be part of a conference that will shape the future of marketing in the South Island.

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Rekindling former business relationships

This blog was inspired by a recent newsletter from a business colleague discussing how business owners and their employees have been ‘missing in the market’ over the past three years.

They’ve neglected their business networks, stopped going to client, networking or industry events or work from home so think ‘relationship building’ is something they don’t need to do. But while they’ve been missing in action, their referrals have dried up or worse, have gone to other businesses who have continued to build their professional networks.

This got us thinking about how to rekindle former business relationships and here it is.

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Crafting Your Ideal Client Persona: The Key to Effective Marketing

Join us in exploring the Science of Marketing series! Our goal is to demystify the marketing landscape, equipping you with the skills to formulate strategic plans and foster the marketing momentum crucial for achieving success.

Successful marketing starts with clearly identifying who your ideal clients are and what makes them tick. Many business owners have trouble doing this. That is the focus of this blog.

Most businesses don’t take the time to create their ideal client and end up wasting a lot of money targeting the wrong audience with their marketing. Remember, while it may seem counter-intuitive to narrow down your prospective audience, “everyone” is not an ideal client group; it is a wish list!

Marketing to everyone results in lots of mixed messages so no one knows who you are, what you sell, and what you stand for. By trying to be everything to everyone, instead of something to someone, you end up being nothing to no one. 

This blog discusses the steps needed to craft your ideal client persona and finishes with a quick start worksheet to help you define it.

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The Ideal Client Advantage: How Knowing Your Ideal Clients Can Transform Your Business

Whether your business is a start-up or well established, effectively marketing your products and services is key to your success.  The foundation of effective marketing lies in understanding your ideal clients.

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Why graphic design is important for large and small businesses

Stand-out graphic design is one of the cornerstones of future business growth and success. 

If that sounds like a bold statement, then think about Apple, Nike and Virgin or home grown brands like 42 Below, Xero and Icebreaker.

Great graphic design has played a key role in creating memorable branding that has helped these companies become household names.

In fact, according to Adobe's latest survey of rapidly growing businesses, 63% of marketers stated that creativity and design were the top contributors to hypergrowth success.

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A Fresh Approach to Marketing