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Footbionics work with podiatrists, orthotists and other health professionals frustrated by the lack of choice in premade foot orthotics and offer them solutions that are easy to use with their patients.

In a competitive environment with several long-term, competitive foot orthotic brands, Muritai Marketing has helped Footbionics establish significant market share in NZ, enter export markets, engage with health professionals and become a recognised brand in its market niche.