Case Study - Fab Plastics
Making the invisible 'Sexy'
The Client
Fab Plastics make and distribute off-the-shelf plastic display solutions. You see their products every day in most leading retail stores but probably never notice them. Yet they play a huge part in helping companies get their brands, products and promotions noticed.
The Challenge
Fab Plastics wanted to improve their market presence outside of Christchurch and gain more prospects and customers. Adding to the challenge is that their products are clear plastic things, designed to sit quietly in the background, unseen!
The Solution
We developed a series of slightly cheeky postcards, designed to draw attention to Fab Plastics bestselling products. Then we implemented a lead generation programme that included direct marketing (DM), telephone and email follow-up. The client was sent weekly reports outlining immediate sales opportunities and mid to long-term leads
