Case Study -
Tuia Group
Unlocking potential, accelerating growth, shaping communities
The Client
Tuia Group specialises in business consulting, commercial law and economic development expertise and works with clients across public and private sectors as well as Māori, Pacific and indigenous groups and organisations.
The Challenge
Due to the diversity of service offerings, Tuia wanted greater clarity around their services, better market traction and greater brand recognition in their desired national and international markets.
The Solution
Multi-faceted including developing a unique value proposition and service menu around key strengths, redevelop their branding to go into international markets and digital marketing to help Tuia get found online by their ideal clients.
Team: Lee Retimana, Brad Beukes, Sandy Galland, Mark Spurgeon (Publica),
