fbpx

‘Experts in strategy-led marketing'

Contact Us Today!
   P: 03 376 6061
   E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Our Blog

Info, tips, tools and tactics to help you make your business a runaway success; interesting, informative and sometimes unconventional. 

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
Recent blog posts
10 Low Cost Marketing Tactics to Kickstart 2024

Starting 2024 feeling cash strapped?

Kickstart 2024 with these ten low-cost marketing tactics that will help your business succeed and make the most of your marketing budget. They only need some effort and time from you to action and put into place.

Hits: 254
0
Your Online Marketing System: The smart way to successfully growing your business online

In today's digital world, having a strong online presence is crucial for small and mid-sized businesses to grow and thrive. Getting your business digital-ready starts with building a smart online marketing strategy. This will help you reach more ideal customers, drive enquiries,  boost brand awareness and increase your visibility online so more potential buyers can find you.

Before building your online marketing system, you must be clear on your ideal customers, who they are, and what they want so your brand and business messaging speaks to their needs and wants. Knowing this ensures that your marketing efforts will resonate with the right people.

While every business is different, most businesses need similar components when it comes to marketing online...

Hits: 197
0
Quick step guide to building your online marketing system

Here's a guide on how to get started building each component of your online marketing system. Click here to learn what an online marketing system is and why your business needs one.

Hits: 202
0

Posted by on in Muritai Group Blog
5 Tips for a Cracking Christmas Party!

It’s Christmas!

We all want to celebrate the end of the year with flair. But in the run-up to Christmas, all those deadlines and extra tasks put everyone under pressure but that end of year party is the reward for the collective effort of getting the job done.

We have all experienced the tedium of a poorly planned party and when it is a work function gone wrong, you risk deflating your staff. So here are a few tips to ensure your work Christmas party is a cracker!


1. Plan, plan, plan!

Take a little time to sit down and think about creating a memorable event and while you’re doing it, encourage some team building and relationship enrichment. 

Location, time of day or night, music and entertainment, food and beverage choices, all need consideration. Inclusivity is a key here. Cater for a range of age groups, find a good mix of music or entertainment.  Some of the most memorable parties have amazing themes – think how you can incorporate this into your plan.


2. Create atmosphere

Theme, dress code, menu and entertainment all add to the atmosphere of your chosen location.

Dress-up themes are fun but make sure you brainstorm relevant costuming with other staff members before you confirm. You want a theme that's easy for everyone to participate. It could be as simple as asking people to wear their favourite wacky sweater or you can add to the hilarity by giving people funny items of clothing to wear. Reward full scale costume efforts with prizes. Get buy-in by letting people know there will be prizes before-hand!

Hits: 3225
0
12 Signs You Might Need a Website Refresh

Your website is more than your business epicentre. It represents your business online 24/7 so it is a key place where your ideal clients form their very first impressions of you. We know these initial interactions are crucial.

To ensure your website meets today’s online demands, answer these 12 key questions.

Hits: 208
0
Transforming BurntWood's Online Presence

At Muritai Group, we love helping brands shine in the digital world. Recently, we worked with BurntWood, a small-scale high-end furniture designer and maker based in Christchurch. BurntWood's commitment to creating handcrafted, sustainable, and beautiful solid timber furniture resonated with us, and we were excited to help them showcase their exceptional creations online.

Hits: 232
0
Design Matters: 11 Ways Graphic Design Can Transform Your Business

Stand-out graphic design is one of the cornerstones of future business growth and success.

While that sounds like a bold statement, recent findings from Adobe show that graphic design and creativity are key contributors to the success of high growth companies.  

As good graphic design can transform your business, here are 11 reasons why you should invest in graphic design.

Hits: 251
0
The Real Perks of Content: 10 Benefits

Creating content—whether it's written material such as blogs and newsletters, captivating visuals like videos and infographics, or audio content like podcasts—can be a game-changer for your brand and business.

Creating great content is like having a powerful tool in your digital toolbox. It can help you achieve a bunch of important goals that matter to your business. Here's how:

Hits: 353
0
From Awareness to Loyalty: How Content Marketing Fuels Your Funnel

In our previous blog, we talked about the Marketing Funnel and the importance of addressing gaps within it. One powerful tool for doing that is content marketing.

Content marketing is a crucial part of modern marketing. It helps create customer awareness, generates leads, and drives conversions. In the digital age, quality content is a must for marketing success. Learn more in our recent blog.

In this guide, you’ll learn how to craft purposeful content that address the gaps in your marketing funnel.

Hits: 355
0
How To Fix the Leaks in Your Funnel to Keep Your Marketing on Track

If you're entrenched in the world of business, you're probably heard of the "marketing funnel." It's like a roadmap of your customers' journey, from when they first find out about your business to when they become loyal fans.

However, let's be clear right from the start; the term "marketing funnel" is misleading. In real life, everything you pour into a funnel comes out the other end. But when it comes to marketing, it's not that simple. Instead, picture it more as a sieve or even a leaky bucket. Some folks will slip through the cracks at each stage. These are what we call "Marketing Gaps."

Hits: 387
0
Measuring Marketing Impact: 5 Essential Metrics to Monitor

Assessing and measuring the success of your current marketing campaigns is one of the most important parts of your marketing strategy. By understanding what went well and what didn’t, you can make more informed decisions about where to put your efforts, resources and budget for future marketing campaigns.

Assessing your marketing results can be challenging if you don’t know what to look for. So, let’s start with 5 easy ways to review and evaluate your marketing. We recommend you aim to do this at least once a month.

Hits: 233
0
Emotional Impact: Forging a Strong Connection with Your Ideal Clients

Emotions hold incredible sway over our choices and actions. Successful brands worldwide have recognised the power of emotions in building genuine connections with their ideal clients. Today, we're diving into the world of emotional impact in your marketing efforts.

Making an Unforgettable Initial Impression

In today's crowded market, your ideal clients face a barrage of brand messages vying for their attention. To rise above the noise, your business needs to strike an emotional chord; otherwise, you risk fading into the background.

Hits: 361
0
Unveiling the X Factor: Your Guide to Crafting an Unforgettable Brand

Our Science of Marketing series is here to demystify the world of marketing so you can craft strategies and build the marketing momentum needed for your success.

This blog in the series explores the essential steps to elevate a business brand and create a lasting impact. Do you want to know how to light up your business with that unbeatable X factor? Then keep reading.

Hits: 327
0
The Founders Series: From corporate world career to real estate success

After a 30-year career in the corporate world, Stu Jones, Licensed Sales Consultant with Harcourts Rolleston decided to put his enthusiasm for property into practice.  Focused on achieving property sales or purchases that delight his clients, Stu’s energy and love of helping people has shaped his real estate business.

Hits: 422
0
Your Host and MC for Marketing South 2023!

On October 26th, Marketing South 2023 will gather marketers from across New Zealand for a day that promises to be full or thought-provoking discussions, fantastic speakers, insightful case studies, boundless networking opportunities, and a whole lot of fun!

We are particularly looking forward to the conference as our very own Lee Retimana, Chief Marketer and Brand Strategist of Muritai Group, will be emceeing this special event, for a second year in a row.

As host, we invite you to join the ranks of New Zealand's brightest marketers. Don't miss out on the chance to be part of a conference that will shape the future of marketing in the South Island.

Hits: 308
0
Rekindling former business relationships

This blog was inspired by a recent newsletter from a business colleague discussing how business owners and their employees have been ‘missing in the market’ over the past three years.

They’ve neglected their business networks, stopped going to client, networking or industry events or work from home so think ‘relationship building’ is something they don’t need to do. But while they’ve been missing in action, their referrals have dried up or worse, have gone to other businesses who have continued to build their professional networks.

This got us thinking about how to rekindle former business relationships and here it is.

Hits: 271
0
Crafting Your Ideal Client Persona: The Key to Effective Marketing

Join us in exploring the Science of Marketing series! Our goal is to demystify the marketing landscape, equipping you with the skills to formulate strategic plans and foster the marketing momentum crucial for achieving success.

Successful marketing starts with clearly identifying who your ideal clients are and what makes them tick. Many business owners have trouble doing this. That is the focus of this blog.

Most businesses don’t take the time to create their ideal client and end up wasting a lot of money targeting the wrong audience with their marketing. Remember, while it may seem counter-intuitive to narrow down your prospective audience, “everyone” is not an ideal client group; it is a wish list!

Marketing to everyone results in lots of mixed messages so no one knows who you are, what you sell, and what you stand for. By trying to be everything to everyone, instead of something to someone, you end up being nothing to no one. 

This blog discusses the steps needed to craft your ideal client persona and finishes with a quick start worksheet to help you define it.

Hits: 347
0
The Ideal Client Advantage: How Knowing Your Ideal Clients Can Transform Your Business

Whether your business is a start-up or well established, effectively marketing your products and services is key to your success.  The foundation of effective marketing lies in understanding your ideal clients.

Hits: 575
0
Why graphic design is important for large and small businesses

Stand-out graphic design is one of the cornerstones of future business growth and success. 

If that sounds like a bold statement, then think about Apple, Nike and Virgin or home grown brands like 42 Below, Xero and Icebreaker.

Great graphic design has played a key role in creating memorable branding that has helped these companies become household names.

In fact, according to Adobe's latest survey of rapidly growing businesses, 63% of marketers stated that creativity and design were the top contributors to hypergrowth success.

Hits: 4497
0
Demystifying Keyword Research: A Step-by-Step Guide for Beginners

 

We all understand the power of search engines, like Google or Bing. They present us with results that are most relevant to the search terms we enter. For instance, if you search for "eggless brownie recipes," you won't be shown "egg fried rice recipes," even though both contain the words "recipe" and "egg."

When it comes to optimising your website for search engine optimisation (SEO), you need to create content that aligns with the keywords or phrases your customers are searching for. Otherwise, you're investing valuable time and effort into work that goes unseen.

Hits: 1040
0

A Fresh Approach to Marketing