Starting 2024 feeling cash strapped?

Kickstart 2024 with these ten low-cost marketing tactics that will help your business succeed and make the most of your marketing budget. They only need some effort and time from you to action and put into place.

In today's digital world, having a strong online presence is crucial for small and mid-sized businesses to grow and thrive. Getting your business digital-ready starts with building a smart online marketing strategy. This will help you reach more ideal customers, drive enquiries,  boost brand awareness and increase your visibility online so more potential buyers can find you.

Before building your online marketing system, you must be clear on your ideal customers, who they are, and what they want so your brand and business messaging speaks to their needs and wants. Knowing this ensures that your marketing efforts will resonate with the right people.

While every business is different, most businesses need similar components when it comes to marketing online...

Here's a guide on how to get started building each component of your online marketing system. Click here to learn what an online marketing system is and why your business needs one.

With Christmas almost upon us, here are 8 timely reminders of tasks you need to get done before heading off on your Christmas break.

1. Update holiday hours

Remember to update your holiday operating hours on your Google Business Profile (formerly known as Google My Business), website and social media.

Don’t know how to set holiday hours in your Google Business Profile? Here’s how to do it.

It’s Christmas!

We all want to celebrate the end of the year with flair. But in the run-up to Christmas, all those deadlines and extra tasks put everyone under pressure but that end of year party is the reward for the collective effort of getting the job done.

We have all experienced the tedium of a poorly planned party and when it is a work function gone wrong, you risk deflating your staff. So here are a few tips to ensure your work Christmas party is a cracker!

1. Plan, plan, plan!

Take a little time to sit down and think about creating a memorable event and while you’re doing it, encourage some team building and relationship enrichment. 

Location, time of day or night, music and entertainment, food and beverage choices, all need consideration. Inclusivity is a key here. Cater for a range of age groups, find a good mix of music or entertainment.  Some of the most memorable parties have amazing themes – think how you can incorporate this into your plan.

2. Create atmosphere

Theme, dress code, menu and entertainment all add to the atmosphere of your chosen location.

Dress-up themes are fun but make sure you brainstorm relevant costuming with other staff members before you confirm. You want a theme that's easy for everyone to participate. It could be as simple as asking people to wear their favourite wacky sweater or you can add to the hilarity by giving people funny items of clothing to wear. Reward full scale costume efforts with prizes. Get buy-in by letting people know there will be prizes before-hand!